Marketing Coordinator - 2hourGlass
Lean Marketing
Princeton, NJ (Remote)
$25/hr - $35/hrIn-housePart-timeIntern/new grad
21 hrs ago
Director of Web Marketing & Retention
Vista, CA (Remote)
$165K/yr – $188K/yrDirector/Executive8+ years expFull time
Posted 5 hrs ago
Job Summary
Own and drive the DTC web strategy and performance initiatives across the funnel, coordinating with IT, PMO, Brand, and agencies to optimize content, loyalty, and conversions while shaping a 5-year vision for the DTC ecosystem.
- Lead web strategy, KPI-driven optimization, and cross-functional collaboration
- Drive site experience, content, and merchandising to grow subscriptions and revenue
Job Description
Responsibilities
- Develop and execute the overall web marketing strategy aligned with business and brand goals
- Own the web role in the consumer journey and understand best practices in pushing through the funnel from awareness to advocacy
- Partner with internal and external partners to achieve cohesive campaigns and messaging (Performance Marketing, Brand Marketing, Creative, IT)
- Optimize plans and performance based on agreed upon KPIs
- Oversee web content strategy – including landing pages, PDPs, campaign hubs, and educational content
- Optimize site merchandising, messaging, and CTAs to drive conversion
- Build & expand content (in collaboration with internal/external partners) to align site experience with brand guidelines
- Improve loyalty and lifetime value of consumers and share across monthly KPIs (subscriber rate, churn, basket size, trial, average order, overall sales growth)
- Partner with IT on tech stack needs and agency partners – IT will own the tech stack, but the role of the Director is to convey the strategic needs and have a voice in determining the right systems
- Partner with corporate PMO team to manage web projects and share out progress to executive leadership team
Requirements
- 8+ years of marketing, strategy, consulting, e-commerce, and/or business development experience with a strong foundation in business, strategy, digital marketing, and consumer data
- 3+ years of direct leadership experience
- Deep understanding of UX best practices, web content strategy, & digital merchandising
- Strong knowledge of SEO principles & web analytics tools
- Experience with relevant marketing technology and channels, with a heavy focus on digital email, website, search, mobile app, and affiliate. Experience with direct-to-consumer platforms required
- Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case and e-commerce marketing plan
- Experience developing marketing strategy in a subscription business
- Experience with Google Ads, and Social Media marketing platforms
- Experience with: Klaviyo, Shopify, etc.
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Salaries
Posted range
$165K/yr – $188K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
33 (9% of company)
Median Career Experience
8 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Traffic Signals
Monthly Visitors
28.3K
Monthly Google Ads Budget
$84.7K
Traffic Source Mix
Search
56.7%
Direct
39.1%
Referral
3.4%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~375
Links
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