Responsibilities

• Website performance and metrics (top priority). Our new website is live. Track how it and our Google Ads landing pages perform (traffic, bounce rate, calls and quote requests) and make the adjustments the numbers call for: copy, offers, reviews and calls to action. Keep each county and service page current and working.
• Paid ads coordination. Support our Google Ads (people ready to book now) and Facebook/Meta ads (people who don't know repair is possible). Brief and manage ad creative, and work with any outside agency or freelancer.
• Content and social media. Plan and run a content calendar that teaches homeowners their broken, foggy or sticking windows can be repaired. Create, schedule and post content, reply to comments, and repurpose content across channels.
• Copywriting. Write and edit copy for the website, ads, emails, SMS and social posts in a clear, friendly, local-business voice.
• Email, SMS and CRM. Build and manage welcome, follow-up and reactivation campaigns in our CRM (Close). Re-engage stalled leads and past customers.
• Reviews and social proof. Turn our ~1,300 five-star Google reviews into marketing assets. Keep our Google Business Profile active and fresh.
• Offers and referrals. Help launch and promote a low-cost entry offer and simple referral and repeat-customer programs.
• Tracking and reporting. Maintain a weekly marketing dashboard: leads by source, cost per lead and per job, landing-page performance and ad return. Flag what's working and what isn't.
• Project management. Create and keep project timelines, manage freelancers and vendors, and make sure campaigns ship on time.
• Coordination with the team. Work with the founder and office team so marketing, lead follow-up and scheduling stay aligned.

Preferred

• Experience marketing a local or home-services business (trades, cleaning, HVAC, roofing, real estate)
• Hands-on experience with Google Ads, Meta Ads Manager or Google Business Profile
• Experience with Close or a similar CRM, and with email/SMS automations
• Basic design skills (Canva or similar) and basic video editing
• Comfort with dashboards and numbers (Looker Studio, Airtable, Google Sheets)

Benefits

• Fully remote, with flexible hours you set around US Eastern business hours
• Starts at 20 hours/week, with potential to grow to full-time
• Real ownership: your work goes live fast and you'll see its impact on booked jobs
• Hands-on marketing and management experience, with coaching from an experienced marketing team
• Pay: [$25–35/hour depending on experience]