Marketing Manager

Rockland, MA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive go-to-market and cross-functional marketing programs to support sales, partners, and brand alignment.

  • Must-have: Experience as a Marketing Manager coordinating with technology/partner resources
  • Standout: Proven ability to measure and optimize ROI across multi-channel campaigns

Job Description

Responsibilities

  • Develop go-to-market strategies and marketing programs to meet company objectives
  • Oversee internal and external resources to ensure execution on strategies and programs
  • Regularly evaluate the effectiveness of marketing efforts and adjust for improved results
  • Work with the sales team to provide marketing support through the stages of the sales funnel
  • Coordinate marketing efforts with technology partners and identify co-marketing resources
  • Build relationships with technology partners to identify and evaluate resources (funding, campaign assets, social media, collateral/content, etc.)
  • Integrate those resources into marketing efforts
  • Oversee Marketing Specialist in executing campaigns via Act-on or partners’ platforms
  • Post content to various social media platforms and upload content to SharePoint; communicate content availability to Sales
  • Identify and engage industry associations for partnerships and sponsorships

Requirements

  • Authorized to work in the U.S.
  • Prior experience as a Marketing Manager
  • Experience coordinating marketing efforts with technology/partner resources
  • Proficient in general office applications
  • Strong organizational, presentation, and customer service skills
  • Ability to multi-task and adapt quickly

Preferred

  • Experience working for an IT Managed Service Provider
  • Familiarity with Act-on, PMC, Google AdWords, LinkedIn paid advertising
  • Knowledge of technology portfolio related to customer needs

Benefits

  • Insurance Coverage: Health, Dental, Vision, Life/AD&D, Long-Term Disability, Accident, Hospital Indemnity, Critical Illness
  • Paid Time Off (Vacation, Holidays, Birthday)
  • 401k Retirement Plan with Company Match
  • Peer-to-Peer Recognition
  • Learning and Development
  • Pet Insurance
  • Fun On and Off-Site Events
  • Referral Bonus Program
  • Employee Assistance Program
Shield logo

Shield

4.8 Glassdoor

Shield is how compliance teams in financial services and other highly regulated industries can finally read between the lines to see what their employee communications are really saying.#Readbetweenthelines

Founded in 2018
Ramat Gan, Tel Aviv District, ISR
193 employees (19 in marketing)
98% recommend to a friend
98% CEO approval

Traffic Signals

Monthly Visitors
13.7K
Traffic Source Mix
Search
49.5%
Direct
35.5%
Referral
9.5%
Social
4.4%
Paid
0.9%

Headcount Trend

Current headcount: ~193

Marketing Team

Marketing Team Size
16 (8% of company)

Funding

Total Funding
$35M
Last Raise
$15M
Series B, 3 years ago

Funding History

  • Jan 2022
    Series A • $15M