Marketing Manager, Search & Discovery, Amazon Autos

Responsibilities

• Own day-to-day management and optimization of Paid Search (primary channel) and YouTube (secondary), hands-on in the ad platforms
• Drive performance through continuous optimization: bidding, budget pacing, keyword and audience strategy, and campaign structure, at both a top-line and granular level
• Design, launch, and read out A/B tests to improve channel efficiency and inform new campaign strategy
• Conduct creative analysis and deliver clear, data-backed feedback to the creative team to strengthen future campaigns
• Help develop and scale our presence in emerging off-Amazon, search-based discovery channels
• Translate performance data into actionable insights and concise business recommendations, refining them with senior colleagues to ensure they're actionable
• Support channel budget planning and OP1/OP2 inputs by scoping spend, flagging efficiency opportunities, and helping recommend where to invest next

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Benefits

• Our inclusive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits .