Marketing Manager

Responsibilities

• Lead the Marketing Team: Develop, coach and manage individual team members to ensure department excellence.
• Develop strategy to build brand visibility, recognition, and adoption in emerging markets.
• Direct marketing and sales planning, including an analysis of competitive products/services, selling techniques, regulation, budgets, pricing and distribution.
• Conduct market research and recommend product/service modifications or improvements.
• Coordinate with various departments and stakeholders including IT, Compliance, and Training to ensure alignment in the positioning and effective delivery of communications.
• Stay current on evolving technologies used to deliver marketing communications including website, social media, online review and search, and adapt tactics accordingly.
• Lead in the development of all advertising and the associated physical and digital collateral materials.
• Champion campaigns that are delivered in a timely manner, build lasting relationships, align with the brand, and drive value for our members.
• Coordinate special events; monitor planning, schedule and implementation as required for proper execution of each event.
• Manage member complaint/grievance response activity.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• Two to five years of experience in marketing in financial services preferred
• A cooperative, positive attitude toward members and fellow employees using sound interpersonal skills
• Ability to lead, motivate, and manage a team effectively
• Ability to generate creative ideas and develop innovative concepts
• Strategic thinking with attention to detail
• Excellent written and verbal communication skills are required
• Strong technical skills, especially with industry standard graphic design tools
• Strong interpersonal skills
• Present a positive and professional image

Preferred

• MBA preferred