Marketing Manager

Responsibilities

• Build and implement with partners impactful 360 Coop plans and marketing initiatives including Media, CRM, Digital, E-Commerce, Events, VM
• Lead the annual planning, execution, and monitoring of our Coop plans with Partners (External Boutique, Partners of Choice, Wholesalers) in collaboration with Commercial teams
• Responsible for the Trade Marketing Plans per Partners (event calendar included) and manage all local initiatives supporting our partners
• Pilot event timelines, logistics and budgets at all times from the initial pitch to the post-event phase
• Distribute brand content, guidelines and toolboxes to Partners supporting product launches, media campaigns upon marketing plan
• Responsible for the Coop budget tracking and payments in collaboration with partners and finance, while maintaining Bumblebee at all times to reflect all Coop campaigns with all partners
• Oversee the collaboration with local production agency to develop creatives following the brand guidelines, validate all the Partners assets
• Responsible for the Websites and Virtual Showcases updates
• Provide Reports and Regional best practice as needed and per HQ request
• Partner with HQ media teams to define National Media plan (OOH, Print, Digital, Social) and support the local implementation of the plan (US, Canada, Mexico, Latam) and act as the local reference for all media relative topics

Requirements

• 5 years of related experience in a luxury or specialty retail environment.
• Bachelor or Master Degree in commercial, marketing or digital (or similar)
• Strong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groups.
• Strong competencies in MS office tools, especially with Excel and Powerpoint
• Proven ability to manage budgets, timelines and logistics
• Good knowledge of the media landscape and trends
• Understanding of a Wholesale environment
• Ability to travel up to 25% of the time
• Flexible schedule and ability to work outside of regular business hours during event
• French and/or Spanish speaking is a plus

Benefits

• We offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.