Responsibilities

• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
• Manage day-to-day operational execution needs, including retention fulfillment and migration-related initiatives
• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
• Maintain high standards for execution quality, documentation, and operational consistency
• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
• Leverage customer insights, campaign results, and market trends to refine retention strategies and recommendations

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management
• Experience managing complex, multi-market campaigns in a fast-paced environment
• Hands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reporting
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Experience developing and optimizing targeted marketing strategies focused on customer retention and engagement
• Advanced proficiency in Excel and PowerPoint
• Strong organizational skills and attention to detail
• Excellent communication and cross-functional collaboration skills

Preferred

• Experience in retention marketing within subscription, telecommunications, or services-based industries
• Experience writing customer-facing marketing copy
• Demonstrated success using testing and analytics to improve retention performance
• Familiarity with customer lifecycle strategy, segmentation, and churn mitigation initiatives
• Experience with CRM platforms, marketing automation tools, and campaign analytics systems

Benefits

• Medical, dental, and vision plans – start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection
• Tuition reimbursement (up to $5,250 on 1st year)
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment