Marketing Manager - Retail

Responsibilities

• The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and sales growth across the retail dispensary locations. This role supports and creates promotional campaigns, manages digital content, coordinates events, and ensures brand consistency across all consumer touchpoints.
• DigitalSocial Media Management
• Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, X, LinkedIn, TikTok).
• Create and schedule engaging, brand-aligned content including posts, graphics, videos, and stories.
• Monitor social media channels for trends, audience engagement, and community feedback.
• Respond to messages, comments, and inquiries in a timely and professional manner.
• Track analytics and performance metrics; adjust strategy to improve reach, engagement, and conversions.
• Collaborate with internal teams to ensure messaging is accurate, timely, and aligned with organizational goals.
• Stay up to date on platform changes, best practices, and emerging digital tools.
• Retail CampaignsPromotions

Requirements

• Bachelor's degree in communications, marketing, public relations, journalism, media studies, or a related field.
• Coursework or certifications in social media management, digital marketing, or community engagement is a plus.
• Any comparable combination of skills and experience.
• 1–3 years of professional experience in social media management, marketing, or a related field.
• Experience planning and executing community events, educational workshops, or public engagement initiatives is preferred.
• Demonstrated ability to create and manage content across multiple digital platforms (e.g., Facebook, Instagram, LinkedIn, etc.).
• Experience working with tools such as Canva, Hootsuite, Buffer, Mailchimp, Google Analytics, or similar platforms is a plus.
• Strong understanding of social media platforms, trends, and best practices (e.g., Facebook, Instagram, X, LinkedIn, TikTok).
• Proficient in content creation, including basic graphic design, photography, and short-form video.
• Knowledge of digital marketing tools and scheduling platforms (e.g., Canva, Hootsuite, Buffer, Meta Business Suite).

Preferred

• Coursework or certifications in social media management, digital marketing, or community engagement is a plus.
• Experience working with tools such as Canva, Hootsuite, Buffer, Mailchimp, Google Analytics, or similar platforms is a plus.
• Advanced computer skills including Microsoft Office and Adobe suites.