Responsibilities

• Develop and execute integrated marketing campaigns that support corporate growth initiatives.
• Manage campaigns across paid search, paid social, organic social media, email marketing, and website channels.
• Build campaign plans, timelines, budgets, and reporting dashboards.
• Collaborate with internal stakeholders to launch new products, services, and initiatives.
• Ensure marketing efforts remain aligned with overall business goals and brand standards.
• Identify opportunities to improve campaign performance, marketing efficiency, and lead generation.
• Manage Google Ads, Meta Ads, TikTok Ads, and other paid media campaigns.
• Monitor campaign budgets, performance, and return on investment.
• Optimize campaigns based on key performance indicators including cost per lead, conversion rate, click-through rate, and return on ad spend.
• Own Progressive Dental's corporate social media strategy.

Requirements

• 4+ years of experience managing digital marketing campaigns.
• Experience with Google Ads, Meta Ads, and TikTok Ads
• Experience managing corporate social media accounts.
• Experience in Salesforce managing marketing campaigns.
• Strong understanding of campaign analytics and performance reporting.

Preferred

• Experience marketing conferences, educational programs, or live events.
• Experience in B2B marketing.
• Knowledge of SEO best practices.
• Familiarity with marketing attribution and conversion tracking.