Responsibilities

• Assumes responsibility for the planning, development and implementation of effective Marketing, Advertising, and media tactics for events and campaigns for both B2C and B2B that drive sales growth.
• Oversees the execution of marketing, community, PR, internal marketing, and electronic marketing daily activities and initiative to drive growth and improve the ROI.
• Collaborate with Digital Marketing Lead to ensure all marketing campaigns, channels, promotions, social, digital, and email projects are executed with and maintain effective SEM/SEO practices to increase leads, sales, and revenue.
• Tracks all marketing initiatives including campaigns, channels, social, earned media ROIs and reports performance.
• Tracks and reports all marketing KPIs and uses data to improve program success.
• Tracks and reports on PrimeWay’s brand.
• Serves as one of PrimeWay’s official representatives in the media as needed. Writes and edits press releases, articles, web information, blogs, presentations and media pitches.
• Responsible for collaborating with and supporting the Digital Marketing team in the social media platform responsible for engagement, visibility, response, brand and channel growth and success across Facebook, LinkedIn, Twitter, Pinterest, and others as needed.
• Coordinate special events including set up for marketing, employee, annual meeting and other member or community event.
• Assists in preparing annual SEG, community, social, and government relations plan, and budget for all activities to be submitted for board approval.
• Manages and pulls reports from Corelation, social platforms and other pertinent sites and track organizational performance in these areas.
• Manages the preparation of sales aids and recommends the media best suited to sell specific products or services.
• Assists in conducting competitive research and analysis for product and service enhancement and development.
• Serves as the primary department lead for product development working with operations, lending, commercial accounts and IT to implement the appropriate products and services.
• Assists in product development and implements product launches, coordinating with training, operations and other department as needed to maximize product success, employee cross-selling and revenue growth.
• Researches and analyzes environmental, competitive, and business conditions that affect operations.
• Assists in creating a visible profile for the credit union with elected representatives, appointed officials and the media.
• Assists in helping to educate staff regarding governmental relations.
• Oversee PrimeWay’s financial education courses including recruit and train appropriate volunteers as well as Facilitate/teach to SEGs, members and the community.
• Ensures that requests, needs, and questions are promptly resolved. Ensures that information and assistance is appropriately provided to members and staff across channels.

Requirements

• Knowledgeable in Social Media principles and tools.
• Understanding Public Relations.
• Knowledgeable in Marketing and Sales tools.
• Strong project management skills.
• Excellent communication, interpersonal, and supervisory skills.
• Up-to-date with the latest trends and best practices in marketing and measurements.
• Strong sales and coaching skills.
• Creativity - the ability to develop unique or clever concepts or to develop creative ways to address challenges.
• Critical thinking - to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Exceptional project management skills. Ability to prioritize, multitask, focus, and influence. Strong attention to detail and meeting deadlines.
• Strong analytical skills and data-driven thinking.
• Excellent writing and editing skills required.
• Minimum of 5 years of progressive related experience.
• Experience with Marketing and Customer Relationship Management Systems, email management systems (Eloqua or etc.) and Marketing Automation Systems (Hubspot, Act-on).
• Bachelor’s degree in Marketing or related field, or equivalent in education and work experience.
• ADA Requirements: Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 50 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.