Responsibilities

• Execute PragerU Kids marketing campaigns across social media, email, paid advertising, ecommerce, partnerships, and other digital channels
• Manage the marketing calendar and coordinate the promotion of content, programming, products, educational resources, and books
• Project manage marketing initiatives, timelines, deliverables, assets, and approvals from planning through completion
• Collaborate with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated campaigns
• Support audience growth and engagement initiatives and identify opportunities to expand the PragerU Kids audience
• Monitor campaign performance, budgets, and key metrics; prepare reports and recommend opportunities to improve results
• Stay current on digital marketing trends and identify relevant platforms, tools, partnerships, and outreach opportunities
• Serve as a day-to-day marketing resource and brand advocate for PragerU Kids, proactively addressing roadblocks and keeping projects moving forward

Requirements

• 5+ years of experience in digital marketing, marketing, project management, or a related field
• Strong project management and organizational skills, with the ability to manage multiple projects, deadlines, and stakeholders simultaneously
• Demonstrated ability to take direction and independently drive projects through to completion
• Strong understanding of digital marketing, audience growth, and social media platforms, including Facebook, Instagram, YouTube, and emerging channels
• Experience with email marketing, paid advertising, ecommerce, social media, or other digital marketing channels
• Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
• Experience marketing products on Amazon is a plus
• Strong analytical skills and the ability to monitor performance, interpret marketing data, and make recommendations
• Excellent attention to detail and a high level of organization
• Strong written and verbal communication skills, with the ability to effectively coordinate with multiple teams and stakeholders

Preferred

• Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
• Experience marketing products on Amazon is a plus