Marketing Manager – Platform

Responsibilities

• Platform Go-to-Market Strategy
• Develop and execute global marketing strategies to build awareness and adoption of, and engagement with the platform.
• Create positioning, messaging, and value propositions that clearly communicate platform benefits to partners at every stage of maturity.
• Lead product and feature launch campaigns that drive awareness, adoption, and engagement.
• Translate platform capabilities into business outcomes that resonate with executives, sales teams, operations leaders, and technical stakeholders.
• Product and Portfolio Marketing
• Serve as the marketing subject matter expert for Arrow's platform portfolio.
• Develop messaging that connects platform capabilities to broader Arrow solutions, cloud offerings, and services.
• Create differentiated positioning that highlights the value of the Arrow digital experience.
• Build business-focused narratives that demonstrate how ArrowSphere enables partner success.

Requirements

• 8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
• Proven success launching and driving adoption of platform-based solutions.
• Experience developing integrated marketing programs that influence revenue, engagement, and business growth.
• Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred.
• Strong platform and solution marketing expertise.
• Exceptional storytelling and messaging skills.
• Ability to translate technical features into business value and customer outcomes.
• Innovative & strategic thinker with strong commercial acumen.
• Excellent communication and executive presentation skills.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement