Sr Product Marketing Manager, Platform

Responsibilities

• Position the value - Define and evolve the Chainalysis story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part.
• - Build the messaging that lets GTM teams tell that story consistently.
• - Own competitive positioning: frame the category and turn market moves into guidance deal teams can act on.
• Build the programmes that grow it - Build the lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy: onboarding, activation, expansion and renewal, each with its own message and moment.
• - Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses.
• - Explain our commercial model in the customer’s terms, so buyers can see how what they use connects to what they get.
• - Lead go-to-market planning for launches that span the portfolio, working with segment leads on the value proposition for each audience.
• Win and learn in market - Produce the strategic content that moves these conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays.
• - Partner with Product, Product Marketing, GTM & Enablement teams to turn the strongest narratives into field tools sellers can find and use without asking.
• - Turn churn, win-loss, field feedback and competitive signal into sharper positioning, and measure what reflects business health rather than activity.

Requirements

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
• Experience building something from nothing: a new proposition, segment or business line where there was no playbook.
• Positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.

Preferred

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption- or usage-based pricing and packaging.