Marketing Manager, Performance & Lifecycle

Responsibilities

• Develop original static and video concepts for paid social campaigns across our client roster
• Translate client goals, audience insights, brand positioning, performance data, and broader marketing opportunities into actionable creative and messaging ideas
• Write clear concepts, hooks, messaging angles, copy direction, and briefs for designers, editors, creators, and other creative partners
• Review paid social performance in partnership with the media team and identify opportunities for new concepts, iterations, messaging angles, and creative directions
• Use metrics such as hook rate, hold rate, click-through rate, conversion rate, CPA, and ROAS to evaluate creative performance and inform future testing
• Develop and manage lifecycle marketing campaigns across email and SMS, including both one-off campaigns and automated flows
• Build, QA, and optimize lifecycle campaigns in Klaviyo or comparable email and SMS platforms
• Develop messaging and campaign strategies that support conversion, retention, re-engagement, and other stages of the customer journey
• Review lifecycle performance and identify opportunities to improve messaging, creative, segmentation, cadence, and campaign strategy
• Identify opportunities to carry learnings, messaging, and creative themes across paid media and lifecycle channels

Requirements

• 3+ years of experience in performance marketing, lifecycle marketing, growth marketing, or a related agency or brand-side role
• Experience developing creative concepts and messaging specifically for paid media
• A strong understanding of paid social creative and how creative decisions influence campaign performance
• Working knowledge of paid social metrics and the ability to interpret performance data in partnership with a media team
• Hands-on experience with lifecycle marketing across email and SMS, including campaigns and automated flows
• Experience working in Klaviyo or a comparable lifecycle marketing platform
• An understanding of lifecycle strategy, including segmentation, testing, retention, re-engagement, and optimization
• Strong copywriting and messaging instincts with the ability to adapt across paid creative, email, SMS, and different client voices
• Demonstrated ability to turn performance insights into clear, actionable marketing recommendations
• Strong presentation, writing, communication, and collaboration skills

Preferred

• Experience working in an agency environment
• Experience working across a range of consumer-facing brands and customer journeys
• Experience contributing to landing page, conversion rate optimization, or broader customer journey strategy
• Familiarity with Meta, TikTok, Google, and other performance marketing platforms
• Hands-on experience with Figma, Canva, or other creative tools is welcome, but it is not required for this role

Benefits

• Significant opportunity for growth within the company
• The opportunity to work with a diverse roster of clients and talented team members
• A collaborative and creative company culture
• Health care coverage, including dental and vision
• Long-term disability insurance
• 401(k) eligibility after one year
• Unlimited cold brew