Responsibilities

• Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.
• Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.
• Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.
• Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.
• Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.
• Build and execute a learning agenda in partnership with product, research, and marketing teams—bridging qualitative and quantitative insights to guide creator marketing strategy.
• Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.
• Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.
• Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.
• Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.

Requirements

• Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field
• 5+ years of experience in marketing analytics, performance marketing, or similar roles
• Strong command of campaign measurement, audience segmentation, and A/B testing
• Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards
• Ability to communicate complex insights in clear, compelling ways
• <>Preferred Qualifications: Hands-on experience managing paid media campaigns and optimizing toward ROI; Experience within creator, consumer, or brand marketing environments; Strong verbal and written communication skills and strategic thinker with demonstrated success in cross-functional collaboration

Preferred

• Hands-on experience managing paid media campaigns and optimizing toward ROI
• Experience within creator, consumer, or brand marketing environments
• Strong verbal and written communication skills and strategic thinker with demonstrated success in cross-functional collaboration

Benefits

• day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)