Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Marketing - Manager, Paid Media and Activation
USA (Remote)
$95K/yr – $105K/yrManager5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid media activation and cross-functional coordination to deliver enrollment-focused campaigns across social, programmatic, video, and display channels.
- Own activation and optimization across channels, coordinating with agencies and internal teams to meet enrollment goals.
- Translate performance data with analytics partners into actionable activation changes and test-and-learn opportunities.
- Collaborate with brand, creative, web, enrollment, and analytics teams to ensure timely launches and alignment with campaign objectives.
Job Description
Responsibilities
- Lead activation and operational management of paid media campaigns across digital channels (social, programmatic, video, display, etc.)
- Partner with Senior Manager to execute media plans aligned to university goals and enrollment priorities
- Coordinate campaign launches, timelines, deliverables, and optimization workflows across internal teams and agency partners
- Ensure campaigns are launched accurately, efficiently, and aligned to strategic direction
- Manage ongoing optimization discussions and ensure campaign changes are implemented effectively
- Support testing initiatives including audience testing, creative testing, and in-market optimization efforts
- Serve as the primary day-to-day lead with AoR, ensuring strong collaboration, accountability, and executional excellence
- Manage campaign timelines, deliverables, reporting cadences, and optimization workflows with agency partners
- Lead weekly performance and optimization discussions with agency teams
- Ensure agency recommendations and execution align with broader media strategy and business goals
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 5–8+ years of experience in paid media, digital marketing, or related field
- Strong experience working with media agencies, ideally including Omnicom or similar large agency networks
- Experience leading paid media activation and optimization across digital channels
- Strong operational and project management skills with high attention to detail
- Demonstrated ability to manage complex campaign workflows across multiple stakeholders and timelines
- Strong analytical mindset with the ability to translate data into insights and action
- Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4)
- Excellent communication and stakeholder management skills
- Ability to manage multiple campaigns and priorities in a fast-paced environment
Preferred
- Experience in higher education or a complex, multi-touch sales cycle environment is a plus
Benefits
- 401k with up to 6% company match
- Tuition assistance and career development opportunities
- Remote & hybrid opportunities
- Comprehensive health coverage (medical, dental, vision, and mental health)
- FSA/HSA options, disability & life insurance
DeVry University
Our mission is your success. DeVry helps learners thrive with flexible, career-focused programs designed for busy lives. Whether you’re advancing your current career or exploring a new path, we’re here with the support and education you need – on your schedule. You work toward your goals. DeVry works for you. Follow us on Instagram, TikTok, and Facebook: @DeVryUniversity Learn more: devry.edu
