Responsibilities

• Marketing: drives business success for ticket sales and the observatory’s secondary businesses
• Develops and executes the integrated communications strategy for OWO’s paid, earned, and owned media
• Develops new revenue streams and reimagines ways to drive incremental ticket sales through promotional channels
• Communicates OWO’s brand standards with internal and external partners to ensure the consistent implementation of brand guidelines
• Develops and executes marketing partnerships end-to-end to expand reach and drive ticket sales
• Develops strategic revenue opportunities via ticket upsells, secondary spends, combo packaging, etc.
• Supervises assigned activities across agencies, direct reports, and other partners
• Evaluates campaign effectiveness by developing and analyzing campaign metrics using data-driven results to optimize campaign performance.
• Delivers management reports on all marketing activity
• Recommend resource allocations and manages budgets

Requirements

• Bachelor’s degree from an accredited college or university preferred
• Minimum of three years marketing experience
• Minimum of three years sponsorship/partnership sales and activation experience
• Proficiency with data processing and Microsoft Office Suite applications with advance proficiency in Excel and PowerPoint
• Established contacts and relationships in the New York, NY market preferred
• Excellent copywriting and proofreading skills
• Strong creative aptitude, interpersonal and analytical skills
• Must work well in a fast paced, team-oriented environment
• Ability to take constructive criticism and change direction to suit operational needs
• Demonstrated use of ticketing systems and sales management platforms preferred

Benefits

• medical, dental, vision, life and disability insurance
• paid vacation
• 401(k) plan