Responsibilities

• Oversees the day-to-day operations of the Marketing Department, establishing priorities and assigning work among marketing team members to ensure resources are aligned with strategic objectives and deadlines. Manages project prioritization, workflow management, resource allocation, production scheduling, policies and procedures to support efficient and effective execution of marketing initiatives.
• Manages the planning, execution, and performance tracking of marketing campaigns aligned with annual marketing and strategic goals, with a focus on member acquisition, retention, and product adoption.
• Leads marketing projects, ensuring timelines, deliverables, resources and stakeholder communications are effectively managed.
• Oversees the development and deployment of content and messaging that supports campaign objectives, strategic priorities, and brand standards.
• Ensures strong internal communication of all campaigns; equips frontline staff with clear, timely information and tools so they can confidently support member inquiries.
• Monitors and analyzes campaign performance, using data and insights to optimize engagement, digital traffic, and ROI.
• Creates and supports an engaging work environment by providing ongoing coaching and development to direct reports. Conducts regular one-on-ones and team meetings. Shares information from management meetings with staff when appropriate to facilitate communication throughout the organization. Conducts performance evaluations and makes hiring and promotional recommendations.
• Manages relationships with external marketing agencies, media partners, and vendors to ensure high-quality deliverables as well as brand consistency and regulatory compliance.
• Directs content planning and production across all channels, including website, social media, email, newsletters, press releases, and marketing collateral.
• Maintains marketing databases and reporting tools; prepares regular reports on campaign performance and key metrics for leadership.

Requirements

• Bachelor’s degree in Marketing, Communication, Business or related field or equivalent combination of education and experience. Five to eight years’ experience, preferably within a financial institution or regulated industry. Demonstrated strength in project management, including ability to manage multiple priorities, timelines and stakeholders. Proven leadership and team development experience. Excellent written and verbal communication skills. Creative thinker with the ability to translate ideas into effective campaigns. Highly organized with strong attention to detail and follow-through. Proficiency in Microsoft Office and familiarity with marketing analytics tools and CRM systems preferred.

Benefits

• We understand the importance of work-life balance, and our programs give employees peace of mind. Employees at All One Credit Union are offered a comprehensive, affordable, and competitive benefits package including a rich 401K plan offering 100% of the first 5% 401K Match contribution and 3% 401K Safe Harbor contribution. Please review our full benefits package at all-onecu.com/about/careers/.