Responsibilities

• Partner with Marketing Directors and cross-functional team members to develop and execute consumer marketing plans that support Multiple Myeloma brand objectives and performance goals.
• Contribute to annual business planning, tactical planning, and marketing strategy development through analysis of customer insights, market dynamics, and brand performance.
• Support the implementation of patient-focused segmentation, messaging, and promotional campaigns across consumer channels and touchpoints.
• Manage the development and execution of consumer marketing initiatives, including digital, social, patient education, advocacy, and omnichannel programs.
• Collaborate with medical, regulatory, legal, market access, patient services, and agency partners to ensure effective and compliant execution of marketing activities.
• Analyze market research, customer insights, and campaign performance metrics to identify opportunities and recommend optimizations.
• Support initiatives designed to improve patient awareness, engagement, and experience across the Multiple Myeloma treatment journey.
• Manage assigned marketing projects, timelines, budgets, and agency relationships to ensure successful delivery of business objectives.
• Develop relationships with internal stakeholders and contribute to cross-functional teams to drive alignment and execution excellence.
• Support product launch activities, lifecycle management initiatives, and brand growth strategies within the Multiple Myeloma portfolio.

Requirements

• Bachelor's degree required; advanced degree in business, marketing, healthcare, or related field preferred.
• 4+ years of pharmaceutical, biotechnology, healthcare, or related marketing experience with demonstrated progression in marketing responsibilities.
• Hematology experience preferred; Multiple Myeloma experience preferred.
• Consumer or patient marketing experience preferred, including experience supporting omnichannel campaigns and patient engagement initiatives.
• Product launch experience preferred.
• Experience working cross-functionally with commercial, medical, regulatory, legal, and agency partners.
• Strong analytical skills with the ability to translate customer insights and data into actionable marketing recommendations.
• Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication, presentation, and collaboration skills.
• Experience in oncology and/or cross-channel marketing highly preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.