Brand Experience and Field Marketing Manager

De Smet, SD (Remote)

Salary Not AvailableMid Level5+ years exp

Posted 1 day ago

Job Summary

The role owns field-facing marketing and content production, driving field messaging, competitive intelligence, and integrated campaigns in collaboration with sales, agronomy, and product teams, with heavy travel to capture real-world stories and opportunities.

  • Field marketing and market intelligence
  • Content strategy and production (photos/videos)
  • Campaign planning and brand execution

Job Description

Responsibilities

  • Field Marketing & Market Intelligence
  • Serve as the marketing department's primary connection to the field by regularly traveling with sales, agronomy, and leadership teams.
  • Gather competitive intelligence, customer feedback, and market trends to help guide strategic marketing decisions.
  • Monitor dealer and grower needs to identify emerging opportunities and unmet market demands.
  • Evaluate campaign performance alongside field observations to improve future marketing initiatives.
  • Develop reports and recommendations that influence marketing strategy and product positioning.
  • Collaborate with product management, agronomy, and sales leadership to ensure marketing efforts reflect real-world customer needs.
  • Help identify customer success stories, testimonials, and product performance opportunities.
  • Content Strategy & Creative Production
  • Develop and execute annual field content plans aligned with product launches and seasonal marketing initiatives.

Requirements

  • Minimum 5 years of professional marketing experience, preferably within agriculture.
  • Strong understanding of production agriculture and the seed industry.
  • Demonstrated experience in marketing strategy and campaign development.
  • Professional photography and videography experience.
  • Experience using DSLR/mirrorless camera systems.
  • Experience producing and editing video content.
  • Ability to travel approximately 50%.
  • Valid driver's license.

Preferred

  • Strategic marketing mindset
  • Exceptional storytelling abilities
  • Strong photography composition skills
  • Advanced videography capabilities
  • Video editing expertise
  • Interviewing and communication skills
  • Project management abilities
  • Event coordination experience
  • Data-driven decision-making
  • Analytical thinking
Legend Seeds logo

Legend Seeds

With so many changes and uncertainty in the seed industry these days, we want to remind you that as Your Regional Seed Leader, our mission remains clear: to deliver high-yielding, consistent producing, top-quality products that will provide our customers with more profit potential than they can get anywhere else. We’ve proudly been serving farmers across our footprint since 1990.At Legend Seeds, we are always planning for the future to assure you of the continuance of Legend’s core values and provide the Legend advantage for you. What differentiates Legend Seeds from other seed companies? 1.Fiercely Independent - Legend Seeds is the largest independent seed company in our footprint. We source the latest genetics, traits, and innovative technologies. As a leader, we offer a wide variety of choices for our dealer and grower needs.2.Locally Proven - We’re committed to local testing. Our in-house research program is called the Legend Elite Advancement Project (L.E.A.P.). Since 2014, we’ve conducted more than 78,000 replicated corn trials across our footprint. This precise and unique program allows us to select the best performing products and position them on the right acre in each of your fields.3.Trusted Partner - We have an unparalleled approach to taking care of our dealers and their growers. Legend Seeds is committed to building trust and lasting relationships. Your success is our success.4.Team Approach - Our dedicated team delivers expertise to Legend dealers to help their growers through local, tailored support. As a team, we are focused only on our customers and their success. The right seed, at the right time, in the right place.What does this mean for you? More choices, dependable products that fit your acres, and personalized support and service to ensure more profit potential.

Founded in 1990
De Smet, South Dakota, USA
74 employees (7 in marketing)

Marketing Team

Marketing Team Size
7 (9% of company)
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
205.6M
Monthly Google Ads Budget
$57K
Traffic Source Mix
Search
11.2%
Direct
25.8%
Referral
5.1%
Social
55.6%
Paid
1.4%

Headcount Trend

Current headcount: ~74
Legend Seeds logo

Brand Experience and Field Marketing Manager

Legend Seeds · De Smet, SD · Remote