Content Marketing Specialist

Austin, TX (Hybrid)

$61K/yr – $72K/yrMid Level2+ years exp

Posted 9 hrs ago

Job Summary

Own content strategy and production for customer stories and product features, driving cross-functional collaboration across PMM, SEO, campaigns, and customer marketing, while exploring AI-assisted workflows to scale and optimize content.

  • Own content planning, topic recommendations, and performance tracking
  • Collaborate with cross-functional teams to align priorities and execute campaigns

Job Description

Responsibilities

  • Write and publish high-quality blog content focused on customer stories, industry verticals, product features, SEO- or AEO-optimized topics, and more
  • Support the execution of content across Content Marketing’s cross-functional programs, including supporting some combination of product marketing, demand generation, corporate campaigns, and customer marketing.
  • Explore AI-assisted workflows to improve the team's ability to scale content production, recycle assets reliably, and identify high-value customer proof points
  • Participate in content planning processes, contributing research-backed recommendations on topics, content formats, and production priorities
  • Track content performance for published pieces, using data to refine approach and inform future production priorities

Requirements

  • 2+ years of content marketing or editorial experience, with a portfolio that demonstrates strong research and writing skills across B2B topics; or equivalent professional experience in content-adjacent fields (communications, journalism, etc.)
  • Demonstrated ability to produce clear, well-structured, accurate content on complex or technical subjects, particularly at the intersection of industry verticals and technology
  • Solid understanding of SEO and AEO principles, with experience applying them in editorial planning or content production a nice to have
  • Highly organized and deadline-oriented, with the ability to manage multiple projects and surface dependencies before they become problems
  • Comfort using data and research tools to inform content decisions, identify gaps, and measure performance
  • Early adopter mindset — curiosity about AI tools and a track record of testing and implementing new approaches to improve output quality or process efficiency
  • Strong collaboration skills; comfortable working across PMM, SEO, campaigns, and other teams to gather information, align on priorities, and keep projects on track
  • Familiarity with the physical operations, fleet management, or transportation space is a plus
  • LOCATION: Must be in the Austin, Texas areas (2 days a week in the office)

Benefits

  • Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits
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Motive logo

Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. We serve nearly 100,000 customers, across a wide range of industries including construction, field service, energy, trucking and logistics, and the public sector, among others.Please visit gomotive.com or email us at feedback@gomotive.com for more info.

Founded in 2013
San Francisco, California, USA
5.5K employees (171 in marketing)

Salaries

Posted range

$61K/yr – $72K/yr

Taken straight from the job posting.

See all Motive salaries

Funding

Total Funding
$717.3M
Last Raise
$150M
Series Unknown, 8 months ago

Funding History

  • Jul 2025
    Series Unknown • $150M
  • Oct 2023
    Secondary Market
  • May 2022
    Series F • $150M

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$141.3K
Traffic Source Mix
Search
25.3%
Direct
69.9%
Referral
4.1%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~5.6K

Recent News

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Content Marketing Specialist

Motive · Austin, TX · Hybrid