Marketing Manager

Responsibilities

• Own the pipeline number. You are accountable for the volume and quality of leads and the pipeline that results. You set the targets with leadership and you own hitting them.
• Own demand creation. The podcast (The Long Game), the newsletter, original research and reports, and our video marketing strategy. These are demand assets, not vanity projects. You own their growth and their conversion into pipeline.
• Own demand capture. Set the strategy for Omniscient's own performance marketing across SEO, AEO, paid search, paid social, and retargeting, working with our delivery team who executes. Own the website as a conversion engine and own conversion rate optimization: landing pages, forms, testing, and offer architecture.
• Own the account-based motion. Build and run an ABM program against the named accounts we most want to win.
• Own events and in-person demand. Partnerships, sponsorships, meetups, and hosted dinners. You decide where we show up and you make those bets pay off in pipeline.
• Own the systems that capture and convert demand. Marketing automation, CRM, lifecycle and nurture sequences, and lead scoring. You keep the data clean enough that we trust the number.
• Collaborate with partners to determine messaging and positioning for the agency. How we talk about what we do, sharpened into something that pulls the right buyers toward us.
• Own sales enablement and the demand-to-sales handoff. Case studies, one-pagers, the proposal narrative, and competitive positioning, in close partnership with the CRO.
• Own analytics, attribution, reporting, and the marketing budget. You own how the number is measured and how the money is spent against it.
• Build partnerships and investor relationships. Tech partnerships, agency referral relationships, and relationships with the VC and PE firms whose portfolios need organic growth.

Requirements

• You have run demand generation or growth marketing for a B2B services or SaaS company and you can point to pipeline you personally built.
• You are relentlessly resourceful . This role requires scrappiness, relationship building, and creative leveraging of resources to accomplish goals.
• You think in funnels and unit economics. You can tell us what a lead is worth, what a channel costs, and when to kill or double down.
• You are a player-leader. You set strategy and you also build the automation, write the brief, and run the event yourself. You are not looking for a big team to direct.
• You are genuinely energized by being in the room. You like hosting the dinner, working the conference, and building the relationship. Travel is a feature of this job, not a cost.
• You are meticulous with systems and data. You do not report a number you cannot stand behind. (the passcode is ilovemarketing)
• You have a point of view on brand and are comfortable being a public presence, on the podcast, on stage, and across the table from investors.
• You move fast, you own outcomes, and you do not need to be managed toward the number. You are motivated by upside and comfortable being paid for what you produce.
• You're not an asshole. We spend a lot of our days engaging with team members and clients. There's no room for assholes. You're friendly, eager to jump in and take ownership, and love to work as a team to be successful.