Marketing Manager

Responsibilities

• Driving marketing strategy and annual integrated marketing plan development as a core member of cross-functional program teams, ensuring economies of scale and the capture of coordination opportunities across programs and projects.
• Demonstrating a deep understanding of program goals and confidently directing execution of program marketing strategies with limited oversight.
• Developing and ensuring NEEA implements marketing best practices across program marketing activities.
• Optimizing and measuring the effectiveness of marketing efforts.
• Identifying marketing opportunities by analyzing market research and evaluations on a regular basis.
• In conjunction with the Market Research Department, ensuring consumer messaging and other marketing efforts reflect the audience and end-user needs.
• Partnering with the Stakeholder Relations team, coordinating with utility programs, and ensuring a high level of stakeholder communication and engagement around NEEA marketing efforts.
• Collaborating with NEEA’s Corporate Communications team to tell Market Transformation success stories that demonstrate the value and impact of NEEA’s work across the region.
• Performing other duties which may be necessary or desirable to support the organization’s success.
• Supervisory Responsibilities: This position does not have direct supervisory responsibilities. This position is responsible for supervising and managing the work of contractors. The Marketing Manager provides leadership, direction, and guidance to his or her teams and contractors, and provides assistance to management in achieving work group success.

Requirements

• BA or BS degree in Marketing, Business or related field.
• 8+ years of professional experience in business-to-business (B2B) marketing, communications, and brand development/management.
• Intermediate level of expertise with Microsoft Outlook, Excel, Word, PowerPoint, and SharePoint.
• Marketing Skills
• Experience with all aspects of marketing communications (e.g., messaging, collateral, PR, web, social marketing, advertising), and ability to successfully design and oversee high-quality integrated marketing programs.
• Ability to interpret market trends, research, and business results and translate them into marketing strategies that advance program goals.
• Proven ability to ideate and incorporate fresh approaches and technology solutions to improve marketing program design, implementation, and management.
• Communication Skills
• Exceptional communication skills, including the ability to speak and write clearly and persuasively in positive or negative situations.
• Demonstration of superb group presentation skills, with the ability to vary communication style to meet audience types and needs.

Preferred

• Masters, MBA, or related advanced degree.
• Experience with behavior change and social marketing.
• Experience in an energy, utility, or regulatory environment a strong plus, as is knowledge and/or experience with energy efficiency.
• Agency account management experience a plus.
• Experience with Asana, Hubspot, and Salesforce strongly preferred.

Benefits

• Highlights of NEEA’s Benefits:
• 90% of medical/dental premiums paid by NEEA, including for dependents
• Employer funded Health Savings Account
• 136 hours of PTO/year
• Automatic 6% retirement contribution with an additional 2% matching
• Flexible work environment, including hybrid work location and 9/80 schedule options
• Professional development opportunities