Marketing Manager, North America

Responsibilities

• Promotions planning and delivery for industry and Xero-hosted partner events, coordinated across the US sales and events teams
• Always-on campaigns including the AB Bulletin, Xero Coaches and Xero CAS, with clear tracking of how each one performs
• Integrated campaigns end to end: audience segmentation, the go-to-market plan, internal alignment, delivery and reporting on results
• Our toolkit of Salesforce, marketing automation and email nurturing, Google Workspace and campaign reporting, with A/B testing to keep optimising
• This is a 12 month fixed-term contract and we have hybrid or remote work options available depending on location.

Requirements

• experience across marketing, marketing communications, business operations or project management, including event promotions measured on registrations and attendance
• Organising competing priorities comes naturally to you, and you keep hold of the detail without losing sight of the bigger picture
• Collaborating inside a matrixed organisation is familiar territory, whether with integrated marketing colleagues or external agency partners, so you can Go Together from brief through to delivery
• Taking a go-to-market plan all the way through to delivery with a genuine sense of ownership is work you enjoy
• An experimentation mindset matters to you, and you will Go Bold by testing, learning and optimising campaigns across every channel
• Comfort with Salesforce, marketing automation and Google Workspace will help, alongside clear and considerate communication in writing and in person

Preferred

• Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.