Marketing Manager

Responsibilities

• Own the day-to-day management, administration, optimization, and data quality of the CRM (LineLeader) and marketing automation platforms across all locations.
• Manage the lead lifecycle from inquiry through tour and enrollment, including lead routing, tour scheduling, automated communications, and enrollment pipeline reporting.
• Develop and maintain CRM dashboards and KPIs, monitor performance, identify trends and opportunities, and translate data into actionable recommendations.
• Continuously improve CRM messaging, workflows, personalization, and testing to support lead conversion and enrollment growth while maintaining brand standards.
• Serve as the CRM subject matter expert, providing training and support to school and field leaders.
• Partner with IT and vendors on integrations, technical issues, enhancements, data flow, and platform performance.
• Support CRM setup, campaigns, and enrollment pipeline development for new schools and markets.
• Develop and execute marketing plans for new locations, new markets, and identified opportunity schools, aligning local plans with organizational strategy and enrollment goals.
• Partner with District Managers, Area Directors, RVPs, and operations leaders to develop plans tailored to local market conditions, demographics, competition, and enrollment needs.
• Translate brand strategy and campaign direction into local execution across digital, paid, social, CRM, community, event, and other appropriate channels.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 4+ years of marketing experience, including direct experience managing a CRM or marketing automation platform.
• Experience with multi-location, multi-market, regional, franchise, or B2C services marketing strongly preferred.
• Experience developing and executing go-to-market plans in partnership with field or operations leadership.
• Proficiency with CRM, marketing automation, analytics, and project management platforms; experience with LineLeader, Salesforce, Google Analytics, WordPress, Mailchimp, Monday.com, or similar tools preferred.
• Strong understanding of branding, digital marketing, content, SEO, social media, and marketing performance metrics.
• Strong project management, organizational, analytical, and problem-solving skills with the ability to manage multiple priorities and deadlines.
• Excellent communication, collaboration, consultative, and interpersonal skills, including the ability to work effectively with senior and field leadership.
• Comfortable working independently, troubleshooting issues, and coordinating internal and external resources to achieve results.
• Strong sense of accountability, initiative, and customer service.

Benefits

• Salary Range: $80,000 - $90,000
• Bonus potential: Up to $1,000/year (paid out quarterly)
• Company sponsored medical, dental, vision, life, and disability insurance.
• 401(K) plans, with company match.
• Paid time off
• Best-in-Class Employee Assistance Program (EAP)
• Generous childcare discounts at any New Horizon Academy and Kinderberry Hill locations across the U.S.