Marketing Manager

Responsibilities

• The Marketing Manager plans, executes, and evaluates marketing campaigns and programs that support awareness, lead generation, engagement, retention, and product growth objectives.
• This role collaborates with internal stakeholders to develop compelling marketing solutions, manage campaign delivery across sales channels, and use performance insights to optimize results and maximize impact.
• Marketing Strategies—45% Develop and execute integrated marketing strategies aligned with product growth, customer engagement, and organizational objectives.
• Partner with product, advocacy, and commercial teams to identify business opportunities and create marketing plans that drive awareness, adoption, and retention.
• Support commercial initiatives and sales channels, including SafetyAtlas, through targeted marketing programs and campaigns.
• Leverage customer, market, and competitive insights to inform marketing recommendations and optimize campaign effectiveness.
• Collaborate with creative, digital, and sales partners to develop consistent messaging content and campaign assets across channels.
• Utilize digital marketing tools and platforms, including CRM, SEO/SEM, and analytics solutions, to support campaign execution and performance measurement.
• Advise stakeholders on marketing processes, timelines, best practices, and expected outcomes to ensure alignment and successful delivery.
• Project and Campaign Management—55% Lead the planning, execution, and optimization of marketing campaigns that support lead generation, customer engagement, product adoption, and retention goals.

Requirements

• Bachelor’s degree in a related discipline with 2–4 years of marketing experience
• Proven ability to understand business opportunities and translate those into high-impact marketing programs and tactics
• Proficient with marketing-related software programs and digital marketing capabilities.
• Comfortable with copywriting for various marketing and sales channels
• Understanding of sales process and principles
• High level of initiative, motivated, goal-oriented, persistent, and a skilled negotiator
• Strong decision-making skills using analytical data
• Handles stressful situations and deadline pressures well
• Excellent written and oral communication skills
• Plans and carries out responsibilities with minimal direction

Preferred

• Previous B2B marketing or nonprofit marketing a plus
• Agency experience including managing external creative vendors a plus

Benefits

• At least 20 PTO days accrued 1 st year and 11 paid holidays
• Flexible work arrangements
• Comprehensive medical, dental, vision, and life insurance plans
• Flex spending accounts for medical and dependent care
• 403(b) & Roth 403(b) with employer match up to 6%
• Reimbursable training
• Dress for your day