Marketing Manager

Responsibilities

• Partner with the Director to develop and regularly update the annual integrated Marketing Roadmap and 360-degree communication plans for the brand and each line of business (TV, radio, outdoor, print, social, display, search, site messaging, email).
• Translate business objectives (deposit growth, loan origination, new-to-bank households, cross-sell, commercial pipeline) into campaign strategies with clear KPIs.
• Use audience segmentation and customer insight to tailor messaging for consumers, small businesses, nonprofits, commercial clients, and wealth clients.
• Lead paid search, paid social, programmatic display, video/TV and geo-targeted campaigns, with accountability for targeting, budget pacing and results.
• Oversee email, SMS, and other lifecycle marketing programs with Operations and Compliance.
• Partner with IT and internal developers on roadmap, UX/UI, content, and prioritization for public website and digital marketing assets.
• Partner with key Bank departments to develop clear, accurate, and compelling value propositions and launch messaging for priority products and services.
• Work with data analysts to manage the marketing dashboard and report on KPIs, including product adoption, segmentation growth, media efficiency, ROI, cost per acquisition and customer lifetime value.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent work experience, required; MBA or professional certifications preferred.
• 8-10 years of progressive marketing experience in a highly regulated industry (banking, healthcare, insurance, or similar), including formal legal, regulatory, and compliance review required.
• 3-5 years of proven experience in a supervisory or management role required.
• Demonstrated success planning and executing multi-channel campaigns, managing production of advertising, and managing a website required.
• Banking or financial services marketing experience, ideally with deposit, lending and small business products, preferred.

Preferred

• MBA or professional certifications preferred
• Banking or financial services marketing experience, ideally with deposit, lending and small business products, preferred
• 3-5 years of proven experience in a supervisory or management role required.

Benefits

• Workplace Culture that Values YOU
• Competitive Pay
• Medical, Dental, Vision, & Life Insurance
• 401K Matching/Retirement Planning
• Paid Vacation Time, Sick Time, Federal Holidays, & Volunteer Time
• Associate Bank Accounts
• Bank Gatherings, Events, & Associate Engagement Activities