Marketing Manager

New York City, NY (On-site)

$140K/yr – $200K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the growth-oriented marketing engine for a fintech B2B SaaS business, turning market insights into messaging, content, and channel plans that drive demand and shorten sales cycles.

  • Growth Strategy & Channels: define positioning, messaging, and a channel mix across digital, events, and content to drive pipeline.
  • Content & Collateral: build website copy, blogs, emails, social content, and sales-ready assets that articulate value clearly.
  • Programs & Optimization: run webinars, events, and campaigns with data-driven iteration and collaboration with Sales.

Job Description

Responsibilities - Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy. - Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.). - Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns. - Build and manage our digital presence across website, social media, and email marketing channels. - Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition. - Collaborate closely with sales to develop materials that support the sales process and accelerate deals. - Establish metrics to measure marketing effectiveness and continuously optimize based on data. - Manage relationships with external agencies and contractors as needed. - Stay current on fintech industry trends and competitive landscape to inform marketing strategies. Requirements - 5+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services, with demonstrated professional growth across your career - Strong content creation skills with an ability to translate complex technical concepts into compelling messaging - Experience with digital marketing channels and marketing automation tools - Data-driven approach to marketing with experience using analytics to measure and improve campaigns - Exceptional communication skills, both written and verbal - Ability to work autonomously while collaborating effectively across departments - Comfortable with and curious about AI tools - Exceptional attention to detail with a high-quality bar for written and visual work - Creative eye for design and content, with experience producing polished assets - Proactive self-starter who takes initiative to learn new tools independently - Thrives in ambitious, high-velocity environments and brings the same energy and commitment to their professional work that high-performers bring to any demanding pursuit - Track record of meaningful tenure and ownership within previous roles, with demonstrated ability to go deep on a function rather than just move through it Benefits - generous salary, unlimited PTO, 401(k), and premium health, dental, and vision insurance - as an early hire, you will have access to significant equity and commission at a critical stage of the company’s growth
ModernFi logo

ModernFi

ModernFi helps financial institutions of all sizes grow, retain, and manage their deposits.Through ModernFi's deposit network, banks and credit unions can sweep funds, source deposits, and provide additional security to depositors. ModernFi’s solutions help institutions attract and retain large-value depositors, driving growth and increasing balance sheet stability.ModernFi is backed by Canapi Ventures, Andreessen Horowitz, Remarkable Ventures, and leading banks Huntington National Bank, First Horizon, and Regions.ModernFi, Inc., together with its subsidiaries and affiliated entities, including ModernFi Deposit Services LLC, ModernFi CUSO LLC, and NBID LLC, are not banks or credit unions. ModernFi does not accept deposits, and deposit insurance covers the failure of an insured depository institution, not ModernFi. Deposit placement through ModernFi is subject to the terms, conditions, and disclosures in applicable agreements.A list identifying network banks can be found at https://www.nbid.com/bank-list. A list identifying network credit unions can be found at https://www.modernfi.com/credit-union-list.

Founded in 2022
New York, New York, USA
50 employees (2 in marketing)

Traffic Signals

Monthly Visitors
9.5K
Traffic Source Mix
Search
28.1%
Direct
58.7%
Referral
7%
Social
4.6%
Paid
1.4%

Headcount Trend

Current headcount: ~50

Marketing Team

Marketing Team Size
2 (4% of company)

Funding

Total Funding
$58.3M
Last Raise
$30M
Series B, 9 months ago

Funding History

  • Sep 2025
    Series B • $30M
  • Aug 2024
    Series Unknown • $5M
  • Jan 2024
    Series A • $18.7M

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