Responsibilities

• Develop Medicare Marketing Strategy team briefs that define business priorities, audience needs, channel goals, thought leadership focus areas and performance learnings. Translate those inputs into clear direction for paid and organic social strategies, owned-channel content planning, video strategy and partner execution
• Serve as the Medicare Marketing Strategy team liaison for community management, identifying themes, risks and consumer insights from social engagement. Share implications with internal teams and partners, maintain response guidance and support timely follow-through on escalations or required actions.
• Coordinate content review and approvals. Once content and assets are developed, coordinate review with legal, compliance, regulatory, product and other required stakeholders. Track feedback, support revisions and complete required CMS or state filing processes to enable timely, compliant publishing.
• Implement content strategies across channels: Work with internal and external partners to bring approved content and assets to life across owned, social, video and multi-channel touchpoints. Ensure execution reflects Medicare Marketing Strategy team priorities, approved messaging, audience needs, channel goals and platform best practices
• Insights, performance and reporting: Coordinate insights, performance tracking and reporting across Insights, Media, agency, search, digital and channel teams. Define success measures, including search and AI-discoverability indicators, and translate learnings into recommendations that improve content planning, testing, optimization and performance
• Platform innovation and growth: Monitor emerging platforms, content formats, consumer behavior shifts and discoverability trends to identify opportunities that strengthen Medicare education and thought leadership. Partner with Creative & Content Strategy, Search, Media, Digital and agency teams to recommend tests, pilots and optimization opportunities that expand reach and better meet audience needs

Requirements

• 5+ years of marketing strategy, social strategy, thought leadership, content marketing or digital marketing experience, including strategic brief development, partner coordination, implementation planning, performance optimization and cross-functional execution
• 3+ years of experience supporting digital, social, owned-channel or video marketing strategies, including channel coordination, platform best practices and performance-informed optimization
• 3+ years of social marketing experience, including video, YouTube, short-form video, platform-specific packaging, publishing coordination or regulated review processes
• Proven experience managing agencies, external partners or cross-functional teams to deliver marketing programs
• Experience coordinating insights, performance tracking and reporting across partners, with the ability to synthesize search, social, video and audience learnings into recommendations that inform thought leadership, social strategy and content optimization
• Demonstrated experience implementing, coordinating and assessing content programs across digital, social and owned channels to drive measurable results
• Experience partnering with cross-functional teams and influencing stakeholders in a matrixed organization

Preferred

• Experience coordinating internal review processes with legal, compliance, regulatory, product or related stakeholder teams; CMS or state filing experience
• Medicare, healthcare or regulated industry experience
• Experience with CMS and/or state filing processes
• Experience in SEO, search visibility, AI-discoverability indicators, Facebook, Instagram, YouTube, TikTok or video publishing operations
• Experience supporting agency-led community management, escalation tracking, social listening or reporting
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

• In addition to your salary, we offer a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).