Mattamy Homes logo
Mattamy Homes

Marketing Manager

Farmers Branch, TX (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

This job is no longer accepting applications

This listing appears to be closed or inactive. The original job details are below, along with similar roles you can apply to now.

Job Summary

Own the end-to-end performance measurement and optimization of all digital marketing campaigns, lead growth initiatives with the agency, manage email and content distribution, and produce sales and marketing reports while coordinating with builders, events, and vendors.

  • Own the analytics and KPI tracking across paid, organic, and email campaigns
  • Drive creative asset development, event digital promotions, and cross-functional coordination

Job Description

Responsibilities

  • Oversee the measurement and reporting performance of all digital marketing campaigns (paid/organic/SEO/eblast ) and assess against goals (ROI and KPIs). Make recommendations for improved performance.
  • Work alongside agency to brainstorm new and creative growth strategies for digital marketing efforts.
  • Oversee the distribution of all eblasts (drip campaigns/monthly eblasts/etc.)
  • Monitor website analytics tools (Google Analytics and agency dashboard)
  • Oversee agency required updates to website content
  • Gather sales data from builder team, develop monthly comps report and written sales and marketing report.
  • Assist in the formatting and editing of marketing collateral utilizing Adobe Creative Suite.
  • Oversee signage development and installation with sign company.
  • Consistently take new images/videos for use in creative assets (model homes/events/downtown visitors, etc.)
  • Work alongside event coordinator on digital assets for event promotion (digital screens/paid digital ads/eblasts/website listings)

Requirements

  • Bachelor's degree in Marketing or related field, preferred but not required
  • Minimum of 5 years’ experience in Marketing, construction industry (residential or commercial) required
  • Minimum of 2 years’ experience in a management/leadership role
  • Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
  • Proactive sourcing of information and experience with market research and analysis
  • Excellent organizational, communication and social skills
  • Excellent command of Microsoft Word and Excel, REMLS, minimal knowledge of Adobe Acrobat and Site Core preferred
  • Technical skills to update digital media and sites (website, social media, etc.)
  • Must be detail oriented and have the ability to develop creative copy for advertising and marketing collateral, including ads, e-blasts, event write-ups, flyers, etc.
  • Ability to lift up to 20 lbs. while helping set up/breakdown equipment at events

Preferred

  • Bachelor's degree in Marketing or related field, preferred but not required

Benefits

  • Health, Dental and Vision Insurance
  • Life Insurance and Short/Long Term Disability
  • Flex Spending, 401K with Company Matching and Tuition Reimbursement
  • Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program
  • 3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time + 1 wellness day
Mattamy Homes logo

Mattamy Homes

Mattamy Homes is the largest family-owned homebuilder in North America, with more than 47 years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the United States, the company is represented in 11 markets – Charlotte, Raleigh, Dallas, Phoenix, Tucson, Jacksonville, Orlando (where its US head office is located), Tampa, Sarasota, Naples and Southeast Florida. In Canada, its communities stretch across the Greater Toronto Area, Ottawa, Calgary and Edmonton.

Founded in 1978
Mississauga, Ontario, CAN
2K employees (156 in marketing)
www.lifeatmattamy.com