Marketing Manager, Lending & Credit Cards

Responsibilities

• Product Growth & Profitability: Identify, build, execute, and measure campaigns to increase acquisition, utilization, retention and profitability of MCU’s lending products and services. Ensure all assigned products are effectively positioned and optimized.
• Performance Management: Establish KPI and ROI goals and create reporting and dashboards for key initiatives. Leverage data to support marketing strategy and articulate compelling business cases and campaign briefs.
• Marketing Plans: Develop annual, quarterly, and campaign level marketing plans aligned with MCU’s core business objectives. Create forward-thinking strategies and ideas to reach and grow new members using all owned Marketing channels.
• Audience Segmentation: Define target audiences and create specific messaging to highlight MCU’s value propositions, key benefits, and competitive differentiation.
• Cross-Functional Collaboration: Partner with Marketing, Product, Retail and other business leaders and vendors to proactively understand product goals, growth opportunities and member needs.
• Strategy & Roadmap Input: Participate in Marketing strategy and planning discussions, contributing strategic input and hands on product marketing knowledge to help inform priorities.
• Product Expertise. Serve as a subject-matter expert for assigned products.
• Brand Management: Ensure all member and assigned product marketing strategies are aligned with MCU’s brand, mission and vision.
• Budget & Reports: Manage day to day business as usual including budgeting, forecasting and monthly results reports
• Additional Responsibilities: Perform other related duties as requested and special projects as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Minimum 7 years of experience in consumer, real estate and credit card product marketing in the financial services industry.
• Proficiency in project management and product profitability.
• Demonstrated success in planning, organizing and producing high impact member and product marketing campaigns.
• Ensure compliance with regulatory, legal and brand standards.
• Familiarity with project management software, preferably Asana, a plus.
• Excellent communications and writing skills.
• Support an execution culture centered around accountability, urgency and collaboration.
• Ability to work independently on multiple concurrent projects while maintaining exceptional attention to detail, meet deadlines and qualify standards.
• Experience in managing outside vendors and agency service providers.