Responsibilities

• Develop audience-centered acquisition strategies that support graduate enrollment goals across full-time and part-time programs. Build a strong understanding of priority audiences, including their career goals, motivations, barriers, behaviors, and media habits. Translate enrollment priorities and audience insight into clear campaign objectives, value propositions, channel strategies, briefs, and measurement plans.
• Lead integrated campaign planning across paid search, paid social, digital advertising, sponsorships, web, content, email, events, and other acquisition channels. Recommend the appropriate audience, channel mix, timing, landing experience, and investment for each initiative in collaboration with partners. Coordinate campaign roadmaps, budgets, production requirements, and agency or vendor assignments
• Direct the development and launch of acquisition campaigns in partnership with creative, content, web, CRM, recruitment, analytics, media, and agency teams. Serve as the primary Marketing & Communications partner for lead generation initiatives; create shared visibility into priorities, timing, decisions, and next steps. Develop clear briefs, manage timelines and dependencies, maintain brand consistency, and ensure work is completed on time and within budget. Oversee paid-media and other external acquisition partners and hold them accountable for performance.
• Establish campaign goals and evaluate performance across the acquisition funnel, including reach, engagement, conversion, cost, lead volume, lead quality, and downstream movement. Work with Data & Insights, CRM, digital performance, and recruitment partners to interpret results. Test audiences, channels, messages, creative, landing pages, and emerging tools; use findings to optimize active campaigns and recommend future investment. Facilitate collaboration across teams in Olin's growing and evolving operating model.

Requirements

• Bachelor’s degree or combination of education and/or experience may substitute for minimum education.
• No specific certification/professional license is required for this position.
• Relevant Experience (5 Years)
• A driver’s license is not required for this position.

Preferred

• Analyze Information, Communication, Computer Literacy, Computer Software, Creative Approaches, Decision Making, Diplomacy, Independent Judgment, Interprofessional Communication, Journalism, Oral Communications, Professional Etiquette, Written Communication

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Take advantage of our free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.