Marketing Manager – Lead Generation & Digital Strategy

Fargo, ND (On-site)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive lead generation and revenue-focused marketing for a growth-stage home-services brand.

  • Own lead generation and appointment volume for growth campaigns.
  • Must-have: 3-7+ years in marketing with lead generation or digital campaigns.
  • Standout: Strong analytics for ROI and cross-functional sales alignment.

Job Description

Responsibilities

  • Driving qualified lead generation and appointment volume
  • Managing and optimizing local SEO and Google Business visibility
  • Coordinating and improving paid media campaigns (Google & Meta)
  • Monitoring conversion rates, cost per lead, and marketing ROI
  • Partnering with sales leadership to ensure marketing drives real revenue results
  • Identifying opportunities to improve lead quality and campaign performance
  • Managing outside vendors or marketing partners when needed
  • Reporting on marketing performance and KPIs

Requirements

  • 3-7+ years of marketing experience in lead generation, demand generation, or digital marketing
  • Experience managing SEO, paid media, or digital marketing campaigns
  • Strong understanding of marketing analytics and performance tracking
  • Ability to operate independently and own results
  • Comfortable working in a fast-paced growth environment

Preferred

  • Experience in home services, roofing, remodeling, construction, or local service businesses
  • Experience managing Google Business profiles and local SEO
  • Experience improving conversion rates and marketing ROI
Allstar Services logo

Allstar Services

Allstar Services is a construction company based out of 2350 Lucky John Dr, Park City, Utah, United States.

Park City, Utah, USA
25 employees (1 in marketing)