Marketing Manager

Responsibilities

• Partner with the Creative Marketing Director and leadership team on annual marketing strategy, quarterly planning, campaign priorities, launches, and budgets.
• Develop and execute marketing plans tailored to each property’s goals, audience, and business needs.
• Own marketing calendars, deadlines, and campaign coordination, ensuring assets, approvals, and launches stay on track.
• Identify opportunities to grow reservations, private events, repeat visits, and other revenue streams across the group.
• Manage email marketing and customer relationship management (CRM), including audience segmentation, automated campaigns, guest acquisition, and retention.
• Manage and optimize paid advertising across Google Ads, Meta, and other relevant channels, coordinating with outside agencies or specialists as needed.
• Coordinate campaign rollout across email, social media, websites, and paid media in partnership with the Creative Marketing Director.
• Maintain accurate, current website content and digital listings, including menus, hours, events, and reservation links.
• Improve website visibility and conversion through SEO, local search, and a clear path from campaign engagement to booking or purchase.
• Coordinate PR initiatives, community partnerships, and promotional opportunities that fit each concept.

Requirements

• Proven experience managing marketing campaigns across email, paid advertising, websites, and social media.
• Experience in hospitality, restaurants, lifestyle brands, or a business with multiple locations preferred.
• Strong project management skills, with the ability to manage competing priorities and keep multiple campaigns moving.
• Hands-on experience with Google Ads, Meta Ads Manager, email marketing platforms, and CRM tools.
• Working knowledge of Google Analytics, conversion tracking, SEO, and website content management systems.
• Ability to interpret performance data, manage budgets, and connect marketing activity to business results.
• Strong writing, communication, and relationship-building skills.
• Experience coordinating agencies, vendors, PR partners, and internal teams.
• Sound judgment around brand consistency and the ability to work within established creative direction.
• Familiarity with Adobe Creative Suite, Canva, e-commerce platforms, or basic HTML/CSS is a plus.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance