Marketing Manager

Responsibilities

• Demand Generation & Performance Marketing
• Own performance of all demand generation channels, including PPC, SEO, and inbound marketing
• Drive lead volume and quality to support revenue targets
• Manage cost efficiency metrics, including cost per lead (CPL) and cost per opportunity
• Continuously optimize campaigns to improve conversion and ROI
• Agency & Vendor Management
• Own and manage the relationship with Dactyl Media
• Hold agency accountable for performance, spend efficiency, and lead quality
• Lead regular performance reviews and drive ongoing optimization of campaigns
• Content, Campaigns & Brand Execution

Requirements

• Strong understanding of performance marketing and demand generation
• Experience managing external agencies and marketing vendors
• Ability to translate data into actionable insights
• Highly organized with strong project management skills
• Collaborative and cross-functional mindset
• Results-oriented with a focus on measurable outcomes
• Knowledge and experience in social media and marketing
• Bachelor’s degree in either journalism, public relations, social media marketing, or marketing is a plus
• Knowledge and experience in machinery, the woodworking industry is a plus
• 3+ years in social media content management a plus (Sprout Social)

Preferred

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.