Responsibilities - Market Strategy & Positioning - Develop comprehensive marketing strategies for municipal market segments, including municipalities, local government entities, consulting engineers, and channel partners - Define messaging, positioning, and value proposition for municipal solutions - Develop Commercial Insights relevant to municipal customers and engineering firms - Act as the voice of the market by engaging with customers, reps, and engineers - Monitor emerging trends and the competitive landscape to refine marketing strategy, positioning and messaging. - Channel Enablement - Build and deploy marketing programs that support manufacturer reps and channel partners - Develop sales enablement tools, e.g., presentations, case studies, application guides, etc. - Improve how Rep firms position Komline solutions in the field - Campaign & Content Leadership - Lead development of targeted campaigns aligned to municipal priorities - Create key content (case studies, application briefs, technical content) - Cross-functional Alignment - Work closely with sales, engineering, and product teams - Ensure messaging reflects real capabilities and customer outcomes - Manage the budget for all integrated campaigns, ensuring cost-effective allocation of resources and strong return on investment