Marketing Manager

Responsibilities

• Campaign Execution and Store Marketing · Manage campaign plans and the marketing calendar, with clear owners, deadlines, approval steps, and follow-up through completion.
• · Coordinate with Operations and store teams so menus, posters, table tents, digital screens, and other campaign materials are accurate, approved, and ready on time.
• · Track project budgets and deliverables; flag delays early and help resolve obstacles.
• · Report campaign results against agreed goals, including guest engagement, visits, and sales where measurable, and recommend improvements.
• Social Content and Community Engagement · Plan, create, and publish brand-appropriate content, prioritizing Instagram, Facebook, TikTok, and RedNote with other channels used according to campaign needs.
• · Write copy and shoot and edit short-form video; coordinate larger productions with creative support.
• · Build relationships with creators, influencers, and community partners; coordinate media opportunities with PR support.
• · Use customer feedback, cultural trends, analytics, and AI tools to improve content and campaign execution.
• Store Openings and Events · Coordinate marketing for openings, tastings, partnerships, and brand activations, including schedules, materials, invitations, and on-site support.
• · Confirm responsibilities with Operations and partners before events, then document results and follow-up actions.

Requirements

• 5+ years of relevant marketing, communications, social media, or campaign experience, with demonstrated ownership of completed projects.
• Strong project management skills: able to prioritize, coordinate stakeholders, manage approvals, and follow through without constant supervision.
• Excellent written and spoken English, with strong copywriting, editing, and storytelling skills.
• Hands-on experience creating social content and shooting and editing short-form video.
• Experience planning campaigns and using performance data to evaluate results.
• Ability to work constructively with Operations, leadership, creative partners, and store teams in a fast-paced environment.
• Comfort using AI tools and marketing technology while checking accuracy and maintaining brand standards.
• Availability for store visits, travel as needed, and occasional evening or weekend events.

Preferred

• Restaurant, hospitality, food and beverage, retail, or consumer brand marketing, especially across multiple locations.
• Store openings, local community marketing, events, or influencer partnerships.
• Chinese language skills or experience with Xiaohongshu; familiarity with additional social platforms is a plus.

Benefits

• Medical, dental, vision, life, and AD&D insurance
• Employee Assistance Program and Teladoc
• Paid time off
• Flexible working hours coordinated around campaign and event needs