Marketing Manager

Responsibilities

• Campaign Management: Plan and run integrated, full-funnel campaigns across email, paid, social, webinars and content, tied to pipeline goals.
• Go-to-Market: Lead go-to-market for product launches and new offerings: messaging, launch assets and sales training.
• Sales Enablement: Build sales enablement materials: pitch decks, one-pagers, case studies, battlecards and objection handling.
• Events & Sponsorships: Manage IQM’s presence at industry events, conferences and sponsorships, from contract through follow-up.
• Thought Leadership: Develop thought leadership with executives: blogs, reports, speaking submissions and award entries.
• Performance & Reporting: Track MQLs, SQLs, pipeline contribution and campaign ROI; report results and recommend improvements.

Requirements

• 8+ years of B2B marketing, with at least 2 in adtech, martech or programmatic.
• Working knowledge of DSPs, CTV, audience data, measurement and identity.
• A track record of owning integrated campaigns end to end and reporting on pipeline impact.
• Strong writing and presentation skills; able to make technical topics simple for buyers.
• Strong project management; comfortable running several programs with little oversight.
• Hands-on experience with HubSpot or Marketo, and Salesforce.
• Proficient in writing and storytelling, presenting, project management and relationship management.
• Experience with HubSpot, Microsoft Suite, Google Suite and Claude.
• Can use, but not rely on, AI for success.

Preferred

• Political, advocacy or healthcare advertising experience.
• Event and sponsorship management on the adtech conference circuit.
• Experience working directly with executives and influencing cross-functional teams.
• Bachelor’s degree in marketing, communications or business, or equivalent experience.

Benefits

• 100% Employer‑Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can focus on your work, not your benefits costs.
• Health & Wellness: Stay in top shape with multiple medical plan options, plus dental and vision coverage. A healthy smile and clear vision go a long way.
• Future Proof Your Finances: Our 401(k) program comes with a 3% company match, and you can save anywhere from 1% to 80% of your paycheck, whether retirement means a beach, the mountains, or something in between.
• Total Well‑Being: From physical health to mental wellness and financial peace of mind, we offer resources to support every part of your journey, so you can feel great and do your best work.