UGC Creator Manager

Responsibilities

• Build the program. Define who we recruit, how we reach them, what we ask from them, and what they get. Make it repeatable at scale.
• Social Strategy. Elevate social content produced by customer and creator partners through your expertise in trends, formats, platform updates, and cultural movements.
• Turn customer stories into content worth posting. Find learners and partners with real outcomes (credit earned, exams passed, careers changed) across every vertical we serve and translate their stories into scroll-stopping content.
• Manage partner production. Take customer partners from "yes" to their first published video fast, with the brand basics and approved claims they need to deliver our value.
• Develop playbooks for customer voices. Build guides, trainings and feedback that sharpen hooks, storytelling and filming, without writing their voice for them.
• Grow talent. Spot the strongest creators early, coach them to their potential, and work with our social video leads to determine who is consistently featured.
• Hit volume and quality targets. Generate a steady flow of authentic content into our channels, and work with the social and content teams so the best voices land in the right places.
• Measure and report. Track volume, quality, retention and the conversion metrics, and turn the results into clear recommendations.
• Manage payments and compliance. Run a simple pay structure with Finance and make sure every creator follows disclosure rules and approved claims.
• AI Systems & Program Scaling

Requirements

• 2+ years in UGC, creator programs, influencer marketing or social-first growth, including building a program from scratch.
• Strong, proven skills in creator discovery and in building and amplifying brand presence through UGC and social media.
• Hands-on experience building AI and automation workflows (i.e. outreach, scoring, prompt design), not just using the chat tools.
• Deep, current fluency in TikTok, Instagram Reels and YouTube Shorts.
• A coach's touch: you help people tell their own story in their own voice.
• A builder's mindset: you create systems, templates and trainings that scale into a program.
• Strong analytical instincts: you balance data and creativity, optimizing performance as a whole for conversion, not just views.
• Able to work on site in Mountain View 3 days per week and own a function as it takes shape.

Preferred

• experience with creator CRM or UGC platforms; hands-on content production experience, and experience in education or another category where claims are regulated.