Manager of Performance Marketing -Crecera

Responsibilities

• Paid Media & Customer Acquisition
• Own paid media strategy, budget allocation, and monthly flighting across search, shopping, paid social, video, affiliate, and emerging acquisition channels.
• Develop and execute customer acquisition strategies that drive profitable growth while meeting CAC and ROAS targets.
• Manage media budgets and optimize performance against customer acquisition, traffic, conversion, and revenue goals.
• Lead audience development strategies, including prospecting, remarketing, lookalike audiences, and customer segmentation initiatives.
• Partner with Brand, Content & Creative teams to develop creative briefs, testing plans, and high-performing campaign assets.
• Develop and test emerging acquisition channels, including live shopping, creator-led commerce, social selling, and platform-native shopping experiences.
• Partner with Brand, Content & Creative teams to develop live shopping events, creator partnerships, and performance-driven content that drive customer acquisition and conversion.
• Evaluate the effectiveness of live shopping, influencer commerce, and social commerce initiatives and scale programs that demonstrate positive acquisition economics.
• Monitor channel performance, attribution trends, and competitive activity to identify optimization opportunities and inform investment decisions.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 5+ years of experience in performance marketing, growth marketing, customer acquisition, or digital marketing.
• Experience managing significant paid media budgets across search, shopping, paid social, video, affiliate, and influencer channels.
• Demonstrated success driving customer acquisition, reducing CAC, improving ROAS, and growing revenue.
• Experience managing agency relationships and external marketing partners.
• Experience managing affiliate programs, influencer partnerships, creator commerce initiatives, or strategic partnerships.
• Strong understanding of attribution models, audience development, testing methodologies, and marketing analytics.
• Experience with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Merchant Center, and related marketing technologies.
• Proven ability to translate performance insights into actionable business recommendations.
• Strong analytical, communication, project management, and cross-functional leadership skills.

Benefits

• Benefits: Eligible employees may participate in the Company's comprehensive benefits programs, including medical, dental, and vision insurance; health savings and flexible spending accounts; life and disability insurance; 401(k) retirement savings plan with company match; paid time off; paid holidays; employee merchandise discounts; and other wellness and employee assistance programs.