Performance Marketing Manager

Responsibilities

• own analyzing the client’s entire funnel from ad view to click to conversion to LTV, pinpointing performance bottlenecks and formulating hypothesis to overcome them.
• You’ll run your own kick-ass team consisting of a media buyer, creative producer, copywriters and video editors who share a common goal for your client portfolio – generate clicks that convert into high ROAS sales that scale client spend.
• Performance and Growth of a Portfolio of Clients – You’ll have an opportunity to build a portfolio of clients who spend $2M - $5M per month. Campaigns will primarily run on Meta and Google. Your #1 goal is to increase the effectiveness of the client’s campaign to ensure the client achieves their primary KPIs and scale the account.
• Cultivate Strong Client Relationships – Because you’ll be the primary point of contact with the client, you’ll need to cultivate a strong, respectful, trusting relationship that encourages the bilateral sharing of information and fast resolution of issues. The client will expect you to be “on it” – and so will we.
• Drive Campaign Performance Daily – Every day you will stay on top of campaign and ad-level performance metrics providing data–driven insight and opportunities for the media and creative team to expand and scale ad concepts and campaigns.
• Optimize Conversion Funnel KPIs – You’ll invest significant time analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, LTV and other relevant funnel KPIs to drive improved ROAS.
• Drive Creative Expansion – With your knowledge of the client’s product and customer base, you will play a pivotal role in helping the creative team expand existing controls through variation expansions and VSL expansions. Each week you will work directly with the media and creative team to suggest tests to scale the account.
• Extend Campaign Success – By looking daily at campaign data, you’ll provide the insight needed to expand campaigns and prevent them from fizzling out. This could be by working with the creative team to test completely new concepts, with the media team to target new audiences, or coming up with your own CRO funnel tests to boost CVR, AOV or LTV to provide more buffer for the existing campaigns to run longer.

Requirements

• 3+ Years Performance Marketing Experience
• Problem Solver
• Data-Driven
• Creative Marketer
• True Leader
• Ownership Mindset
• Exceptional Communicator

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Paid time off and paid holidays
• Life and disability insurance