Performance Marketing Lead- Agentic

Responsibilities

• The results: weekly trials, cost per trial and trial to paid rate across Meta and Google.
• The full paid growth strategy. You make the scale, cut and budget calls inside the approved plan.
• Day to day agentic execution, led with an analyst.
• AI agents you build yourself for daily checks, budget moves and reporting.
• Creative test briefs. You decide which ads to test, cut or scale. The creative team produces them.
• Paid landing pages and CRO with design and dev. Every test moves cost per trial.
• Tracking from first click to activation, plus CAC, payback and LTV.
• Launching ads for new products with zero history.
• About half your week is media buying and analytics. The rest is building agents and running landing page tests. You report to the Head of Brand.

Requirements

• 5+ years running Meta and Google, at $100K+ a month.
• You've owned a company's numbers, from trial to paying customer, for 6+ months. Agency, in house, or both.
• Deep Meta expertise. You know how to structure and scale a winning concept.
• Strong on Google Search and Performance Max.
• Your own agents or automations running on ads every week. You can explain how they work.
• You make the right calls, based on years of experience, and you can explain them in your own words.
• SaaS or B2B with free trial or book a demo funnels.
• Strong with GA4, PostHog, ad platform reporting and spreadsheets.
• Landing page and creative tests that lowered cost per trial.

Preferred

• SQL
• LinkedIn ads
• Launching sales led or book a demo funnels
• HubSpot and Stripe

Benefits

• Health: 100% medical (Aetna), 99% dental/vision.
• Time Off: Unlimited PTO, paid parental leave.
• Additional: 401(k) via Deel, pet insurance, flexible wellness stipend.