Marketing Manager at InFirst Federal Credit Union | Roanoke, VA | $53K/yr – $65K/yr

Marketing Manager

Roanoke, VA

$53K/yr – $65K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own market-facing strategy and execution for credit union growth, translating research into cohesive campaigns, brand positioning, and cross-functional plans that move member acquisition, activation, and retention.

Strategy & Execution: Develop and optimize marketing plans aligned to credit union goals, with market research guiding campaigns.
Brand & Campaigns: Position the brand and run cross-channel campaigns to drive growth and cohesion.
Cross-Functional Collaboration: Align with product, sales, and regional teams to ensure integrated initiatives and measurable outcomes.

Job Description

- The Marketing Manager is responsible for developing, executing, and optimizing marketing strategies that align with the credit union's goals and drive growth. - This role involves market research, campaign planning and creation, brand positioning, and cross-functional collaboration to ensure cohesive and results-driven marketing initiatives. - A bachelor's degree, or equivalent formal certifications recognized in the industry - Five to ten years of similar or related experience. - An attractive compensation package includes base pay, 401(k), healthcare, federal holidays, financial wellness, and tuition reimbursement.

InFirst Federal Credit Union

InFirst Federal Credit Union, headquartered in Alexandria, Virginia is a member-owned cooperative, providing financial solutions to active and retired federal employees and their families, members of the InFirst Responders Foundation, Inc., as well as anyone who lives, works, worships or attends school in most of Salem, Roanoke, Botetourt, Vinton and King George, Virginia, and their immediate family members. Originally chartered in 1935, InFirst serves more than 14,000 members nationwide and has assets of approximately $195 million.

Founded in 1935

Alexandria, Virginia, USA

30 employees (3 in marketing)

infirstfcu.org