Marketing Manager at InFirst Federal Credit Union | Alexandria, VA | $53K/yr – $65K/yr

Marketing Manager

Alexandria, VA

$53K/yr – $65K/yrMid Level10+ years expFull time

Posted 3 months ago

Job Summary

Own the marketing strategy and cross-functional program execution that aligns with credit-union goals and fuels member growth.

Growth Ownership: Build and optimize campaigns, market research, and brand positioning to drive cohesive initiatives across teams.
Campaign Engine: Plan, create, and measure multichannel efforts with a clear ownership of outcomes and audience signals.
Cross-Functional Collaboration: Align with product, member services, and operations to convert insights into growth and retention outcomes.

Job Description

Responsibilities

Develop, execute, and optimize marketing strategies aligned with the credit union's goals.
Involves market research, campaign planning and creation, brand positioning, and cross-functional collaboration to ensure cohesive and results-driven marketing initiatives.

Requirements

A bachelor's degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree.
Five to ten years of similar or related experience.

Benefits

An attractive compensation package includes base pay, 401(k), healthcare, federal holidays, financial wellness, and tuition reimbursement.

InFirst Federal Credit Union

InFirst Federal Credit Union, headquartered in Alexandria, Virginia is a member-owned cooperative, providing financial solutions to active and retired federal employees and their families, members of the InFirst Responders Foundation, Inc., as well as anyone who lives, works, worships or attends school in most of Salem, Roanoke, Botetourt, Vinton and King George, Virginia, and their immediate family members. Originally chartered in 1935, InFirst serves more than 14,000 members nationwide and has assets of approximately $195 million.

Founded in 1935

Alexandria, Virginia, USA

30 employees (3 in marketing)

infirstfcu.org