Marketing Manager at InFirst Federal Credit Union | Salem, VA | $53K/yr – $65K/yr

Marketing Manager

Salem, VA (Unknown)

$53K/yr – $65K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the full marketing engine for a member-owned credit union, turning market research into campaigns and brand positioning while partnering across teams to drive measurable growth.

Growth Ownership: Own marketing strategy development, execution, and optimization aligned to goals.
Market & Message: Lead market research, planning, and brand positioning to inform channel decisions.
Cross-Functional Delivery: Collaborate across departments to ensure cohesive initiatives and impact measurement.

Job Description

Responsibilities

Develop, execute, and optimize marketing strategies that align with the credit union's goals and drive growth.
Conduct market research, campaign planning and creation, and brand positioning.
Collaborate cross-functionally to ensure cohesive and results-driven marketing initiatives.

Requirements

Bachelor’s degree or industry-recognized certifications equivalent to a bachelor's degree.
Five to ten years of similar or related experience.

Benefits

Base pay
401(k)
Healthcare
Federal holidays
Financial wellness
Tuition reimbursement

InFirst Federal Credit Union

InFirst Federal Credit Union, headquartered in Alexandria, Virginia is a member-owned cooperative, providing financial solutions to active and retired federal employees and their families, members of the InFirst Responders Foundation, Inc., as well as anyone who lives, works, worships or attends school in most of Salem, Roanoke, Botetourt, Vinton and King George, Virginia, and their immediate family members. Originally chartered in 1935, InFirst serves more than 14,000 members nationwide and has assets of approximately $195 million.

Founded in 1935

Alexandria, Virginia, USA

30 employees (3 in marketing)

infirstfcu.org