Marketing Manager at InFirst Federal Credit Union | Fredericksburg, VA | $53K/yr – $65K/yr

Marketing Manager

Fredericksburg, VA

$53K/yr – $65K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end marketing engine for a credit union with a growth focus, starting from market intelligence to campaign execution and brand positioning.

Marketing Ownership: Translate market insights into cohesive campaigns that move growth and member engagement.
Cross-Functional Lead: Align product, sales, and compliance with brand and demand plans.
Governance & Compliance: Ensure checks and controls are in place for campaigns and partnerships.

Job Description

Responsibilities - Develop and execute marketing strategies aligned with the credit union goals to drive growth. - Conduct market research, campaign planning and creation, brand positioning, and cross-functional collaboration to ensure cohesive initiatives. Requirements - A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree. - Five to ten years of similar or related experience. - Must pass a credit, background, references, and bonding check. Benefits - 401(k) - healthcare - federal holidays - financial wellness - tuition reimbursement

InFirst Federal Credit Union

InFirst Federal Credit Union, headquartered in Alexandria, Virginia is a member-owned cooperative, providing financial solutions to active and retired federal employees and their families, members of the InFirst Responders Foundation, Inc., as well as anyone who lives, works, worships or attends school in most of Salem, Roanoke, Botetourt, Vinton and King George, Virginia, and their immediate family members. Originally chartered in 1935, InFirst serves more than 14,000 members nationwide and has assets of approximately $195 million.

Founded in 1935

Alexandria, Virginia, USA

30 employees (3 in marketing)

infirstfcu.org