Marketing Manager at InFirst Federal Credit Union | King George, VA | $53K/yr – $65K/yr

Marketing Manager

King George, VA

$53K/yr – $65K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own marketing strategy and execution for a credit union, focusing on growth through member research, planning, and cohesive campaigns.

Marketing scope: develop and optimize strategies, campaigns, and brand positioning across cross-functional teams.
Audience and measurement: translate member insights from market research into campaigns that drive growth and alignment with goals.

Job Description

Responsibilities:

The Marketing Manager is responsible for developing, executing, and optimizing marketing strategies that align with the credit union's goals and drive growth.
This role involves market research, campaign planning and creation, brand positioning, and cross-functional collaboration to ensure cohesive and results-driven marketing initiatives.

Requirements:

A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree.
Five to ten years of similar or related experience.

Benefits:

401(k)
healthcare
federal holidays
financial wellness
tuition reimbursement

InFirst Federal Credit Union

InFirst Federal Credit Union, headquartered in Alexandria, Virginia is a member-owned cooperative, providing financial solutions to active and retired federal employees and their families, members of the InFirst Responders Foundation, Inc., as well as anyone who lives, works, worships or attends school in most of Salem, Roanoke, Botetourt, Vinton and King George, Virginia, and their immediate family members. Originally chartered in 1935, InFirst serves more than 14,000 members nationwide and has assets of approximately $195 million.

Founded in 1935

Alexandria, Virginia, USA

30 employees (3 in marketing)

infirstfcu.org