Marketing Manager III

Responsibilities

• Run all inbound demand gen campaigns for voice from end to end, coordinating and creating the content, assets and deliverables each one needs.
• Write and own voice content on sinch.com and across editorial channels, including landing pages, blogs, technical guides, FAQs, comparison pages and video scripts.
• Work with product marketing to build complete website journeys for voice, including the content hubs that campaigns and organic traffic lead to.
• Act on any content opportunity that improves voice rankings and discoverability in SEO and AI search engines like ChatGPT and Google AI Overviews.
• Plan and run backlink outreach, content collaborations and third-party placements such as industry listicles and comparison content.
• Manage voice’s presence on G2, Capterra and other review platforms, and advise on G2 ads and paid listings.
• Advise on Google Ads for voice with our performance marketing team, from ad copy and landing pages to testing.
• Help produce customer stories for voice, from interviews to published case studies.
• Turn technical input from product and subject matter experts into clear, human and agentic content that moves voice buyers through their journey.
• Write briefs for agencies and internal teams, and review their work for quality, brand voice and campaign fit.

Requirements

• At least 5 years in B2B digital marketing, covering content, SEO, web and inbound campaigns.
• Experience marketing voice or communications services such as SIP trunking , cloud voice, UCaaS , CCaaS or CPaaS . Experience at a carrier or communications provider is a strong plus.
• Experience marketing a service rather than a packaged software product.
• Strong writing range, with a portfolio that includes technical long-form content, web pages and short copy.
• Hands-on SEO experience, including content optimization, link building and outreach, plus a working understanding of how content gets surfaced in AI search.
• Experience with review platforms, listicle placements, and paid search or review ads.
• Experience building web pages or content hubs in a CMS alongside designers and developers.
• Comfort with web and campaign analytics: you can read the data and decide what to change.
• Proactive and self-directed, able to own a program across multiple stakeholders and regions.
• Bachelor’s degree in Marketing , Communications, Journalism or a related field preferred.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
• TREAT YOURSELF: We offer discounts on retail, entertainment and more through our Reward+ program.