Marketing Manager II

Responsibilities

• Customer Activation & Account Support
• - Support priority customer accounts: Serve as the primary marketing partner for assigned segments, accounts, or strategic initiatives, supporting customer engagement and activation efforts.
• - Support customer-facing activation: Develop customer narratives, commercialization recommendations, and strategic customer-facing messaging aligned with customer needs and business priorities.
• - Support customer engagement activities: Participate in customer meetings, innovation sessions, roadshows, trade shows, and presentations that strengthen relationships and opportunity development.
• - Enable Sales efforts: Provide insight-driven marketing support, messaging, and storytelling that help Sales strengthen customer engagement and commercial conversion.
• - Serve as a segment and customer SME: Act as a strategic marketing partner for assigned segments and accounts, supporting customer presentations, innovation discussions, and commercialization conversations.
• - Accountability & Measures: Quality and effectiveness of customer-facing support, responsiveness to strategic priorities, and contribution to customer engagement efforts.
• Insights & Commercialization Support
• - Apply market insights strategically: Translate consumer, menu, flavor, competitive, and operational trends into relevant customer opportunities and activation ideas.
• - Support innovation direction: Partner with Culinary, R&D, and Insights to align concepts and commercialization efforts with market opportunities and customer needs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 5–8 years of experience in B2B marketing, customer marketing, foodservice, food ingredients, manufacturing, or related industries.
• Experience supporting customer-facing marketing initiatives, commercialization support, strategic account activities, or customer engagement programs.
• Strong understanding of customer engagement, storytelling, commercialization support, and market-driven activation.
• Ability to translate trends, insights, and customer needs into relevant business recommendations and activation ideas.
• Strong communication, presentation, organizational, and collaboration skills.
• Experience working cross-functionally with Sales, Culinary, R&D, customer teams, and external partners preferred.
• Ability to manage multiple priorities in a fast-paced, customer-focused environment.
• Familiarity with CRM platforms, workflow tools, marketing systems, and customer activation processes preferred.