Marketing Manager

Responsibilities

• Develop, implement, and manage the annual marketing plan, calendar, department goals, and budget in collaboration with the CEO
• Establish marketing priorities, campaigns, and initiatives that support business objectives, seasonal opportunities, and long-term brand growth
• Analyze marketing performance, campaign effectiveness, return on investment, guest engagement, customer sentiment, and market trends to identify growth opportunities and continuously improve results
• Prepare and present marketing reports, performance data, budget reviews, and recommendations to leadership, and support long-term business planning through marketing insights and strategic initiatives
• Develop, create, implement, and manage content strategies across social media, email marketing, website platforms, public relations, advertising, and other guest-facing communication channels
• Create and manage paid advertising campaigns, including Google Ads, Meta advertising, digital promotions, and other appropriate marketing platforms
• Manage online reputation by monitoring guest reviews, customer sentiment, and public feedback across relevant platforms, and addressing concerns as appropriate
• Manage website content, online ordering integrations, business listings, search visibility, and other digital marketing assets
• Create press releases, newsletters, promotional communications, and public relations materials
• Develop, create, capture, maintain, and distribute marketing assets across digital and print channels, including menus, signage, advertisements, merchandise graphics, photography, video, presentations, guest communications, and other branded materials while maintaining organized asset libraries and creative archives

Requirements

• Knowledge of food handling safety, policies, procedures, and regulations
• Knowledge of inventory policies and procedures
• Knowledge of federal, state, and local liquor laws
• Food Handlers Permit - Must acquire within 30 days of hire if not current
• Washington MAST Card - Must acquire within 60 days of hire if not current
• Cicerone Certified Beer Server Certification - Must acquire within 120 days of hire

Preferred

• Bachelor’s Degree in marketing or related field strongly preferred
• Website design, creation and maintenance experience preferred
• Social media strategy and content planning experience strongly preferred
• Food and beverage or other Hospitality experience preferred

Benefits

• Medical, Dental & Vision Insurance - employee coverage paid 100% by company
• Health Savings Account (HSA) with employer contribution
• Group Term Life and Accidental Death & Dismemberment Insurance
• 401K with company match after one year of service
• Awarded 60 hours of PTO on the 1st of the month after hire date
• Cell phone plan - München Haus uses Verizon Wireless and employee has option to join company paid plan.